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The Impact of Generative AI in the Business World

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Generative AI in the enterprise: the promise

2023 was a pivotal year for generative AI in the enterprise. Companies began to embark on the adventure, moving beyond consumer applications. Low technical barriers to entry and high benefits: accelerated value creation, increased profitability and extended business applications.

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Putting generative AI into practice in the enterprise

Companies need to move beyond traditional approaches. To unlock the true value of generative AI, companies will drive this change within their organizations by inventing new ways of innovating. Their data will come fully into play!

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